3 Reasons Professional Real Estate Photos Make Finding Tenants Easier

 

3 Reasons Professional Real Estate Photos Make Finding 

Tenants Easier

 

    If you want to generate buzz and have an easier time finding tenants, consider professional real estate photos. Here's why they're the best!

    As any property manager can tell you, there's a significant amount of work that goes into creating a stellar listing. There needs to be enough detail about the property to be useful, but not too much detail which will overwhelm the prospective tenant. Additionally, there's a lot of data to enter, such as the number of bedrooms, square footage, and so forth. Every listing also needs photos! Unfortunately, some property managers look to save in this area by snapping photos on a cell phone. Here are three reasons why high-quality professional real estate photos are significantly better!

Professional Real Estate Photos Mean More Interest

There is ample evidence to suggest that including high-quality photos means more clicks and a higher interest overall in a property.

According to two studies with short-term rental sites, listings with high-quality photos get 63% more clicks online. Listings on Airbnb with a professionally shot HD photo get 7x more bookings as properties without a professional image.

Furthermore, research in the residential real estate market shows that buyers care about photos the most. An overwhelming majority of buyers (95.1%, in fact) looked at pictures over everything else in a listing.

Photos are a crucial part of any listing's success. Indeed, as these statistics show, it's easily arguable that listings cannot be successful without high-quality photos.

Professional real estate photos mean that your listing will get more clicks, more interest, and ultimately you'll have an easier time locating quality tenants!

Make a Positive First Impression

As anyone who has looked for rentals previously can tell you, there are many significant potential pitfalls in the market. Prospective tenants have their eyes open for any incongruency or potential issue that might arise if they take this rental unit.

Professional real estate photos will make a positive first impression and put the prospective tenant's mind at ease. This process will happen subconsciously, as people will see the images and instantly feel that this rental is one of quality. Thanks to the primacy effect, this feeling of quality will last for much longer than looking at the listing. That feeling will likely translate into a better impression when they see the building in person, making it more likely that they will sign a lease.

Ultimately, you only get one chance to make a first impression, and professional real estate photos are the best way to make your rental's first impression count!

Professionals Know What To Photograph

When landlords or property managers take photos for their listings, it can sometimes be challenging to know what to photograph and what to leave out. Additionally, it's sometimes difficult to know which angles are best. For example, is a photo with the window in front the best? Or, should the angle be that the picture is of the interior with the light from the window as a backdrop? Or are both photos valuable?

All rental platforms typically only show one photo in the search results. Rental platforms then show many photos when users click for a detailed listing, but if you include 100 photos, who's going to scroll through them all?

Professional photographers know which photos will entice prospective renters the most. They'll be able to make recommendations on angles and lighting. And, they can perform touch-ups to make your photos stand out. In short, professionals can help you find the best number of images for your rental and figure out the optimal angles, lighting, and more!

Professional Real Estate Photos Are Essential To Find Quality Tenants

Professional real estate photos make finding quality tenants easier. These photos generate higher interest, make a positive first impression, and are more likely to showcase something meaningful.

If you would like professional real estate photos for your rental, please contact us! We would love to learn more about the unit and take high-quality photographs to showcase all its strengths!